Promoting content: using e-mail messages, you can share new content created for content marketing purposes with both potential and current customers. Promoting products: Similar to content, you can use email marketing to promote new products and services to existing customers. Customer retention: using email marketing you can make your customers stay with you longer - especially if you delight them with your advertising emails. Worth knowing: Almost every Internet user has their own e-mail address.

Moreover, there are times more email accounts than Facebook and Twitter accounts combined. This shows the scale and possibilities of email marketing. Is it possible to measure its photo editor effectiveness? Measuring the success of an email marketing campaign is possible and even advisable! Measuring effectiveness is usually based on the analysis of one or several KPIs.




Here are the most popular metrics for measuring email marketing effectiveness: Bounce rate : The percentage of emails that were not successfully delivered and therefore not opened. Open Rate: The percentage of emails that were opened by the recipient. Click-through rate: The percentage of recipients who clicked on at least link in the email. Unsubscribe rate: the number of people who decided to unsubscribe from the mailing list after receiving the email. Sender Reputation.